Privacy Policy

SFI Ventures, LLC (“NovoCircle,” “we,” “us,” or “our”) operates the website novocircle.com. This policy explains what personal information we collect, how we use and share it, and the choices you have. We are a United States–based company.

Information we collect

Information you give us. When you fill out a form, subscribe to our newsletter, schedule a call, or email us, we collect the details you provide — typically your name, email address, phone number, company name, country, and the contents of your message.

Scheduling information. When you book a call with us, our scheduling provider collects your name, email, and the time you select so we can hold the meeting.

Information collected automatically. Like most websites, we automatically collect basic technical and usage data when you visit — such as your IP address, browser and device type, pages viewed, and referring links — through cookies and analytics tools. We also use a bot-protection service on our forms to tell humans from automated abuse.

How we use your information

• To respond to your inquiries and provide the services or information you request.
• To send you our newsletter and occasional updates about our work (see “Your choices” below).
• To operate, maintain, secure, and improve our website.
• To comply with our legal obligations.

Email and your choices

We operate on an opt-out basis: if you contact us or book a call and give us your email, we may add you to our mailing list so we can stay in touch — unless you opt out. You can opt out at any time by:

• Unchecking the consent box when you submit a form,
• Clicking unsubscribe in any email we send, or
• Emailing us at info@novocircle.com and asking to be removed.

We will honor your request promptly, and opting out of marketing email won’t stop us from replying to a question you’ve asked.

How we share information

We do not sell or rent your personal information. We share it only with the service providers who help us run our business, and only as needed for them to perform their work for us. These include:

• Salesforce — customer relationship management (storing and managing your contact details and our correspondence).
• Calendly — scheduling calls and meetings.
• Cloudflare — website hosting/delivery and form bot-protection (Turnstile).
• Google Analytics (via Google Tag Manager) — understanding how the site is used.
• Email and newsletter delivery providers we use to send our communications.

We may also disclose information if required by law, or to protect our rights, safety, or property.

Cookies and analytics

We use cookies and similar technologies to operate the site and to measure how it’s used through Google Analytics. You can set your browser to refuse cookies or alert you when they’re being used, though some parts of the site may not function as intended. You can also opt out of Google Analytics using Google’s opt-out browser add-on.

Data retention

We keep your personal information for as long as needed to provide our services, stay in contact with you, and meet our legal and business requirements. When you ask us to delete your information or remove you from our list, we will do so unless we’re required to retain it.

Data security

We use reasonable administrative and technical measures to protect your personal information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

Your rights

Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, and to opt out of marketing communications. To exercise any of these rights, email us at info@novocircle.com and we’ll respond as required by applicable law.

Third-party links

Our website may link to other sites we don’t control. We aren’t responsible for the content or privacy practices of those sites, and we encourage you to review their policies.

Children’s privacy

Our website and services are intended for businesses and professionals and are not directed to children. We do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. When we do, we’ll revise the “Last updated” date above. Material changes will be reflected on this page.

Contact us

If you have any questions about this Privacy Policy, contact us at info@novocircle.com or through our Contact page.